Domain & Website Reputation

The reputation of your website is an important preliminary factor that determines if your emails reach their intended inbox. Our assessment uses a number of methods to determine your reputation, including seed testing. The assessment includes solutions for improving the reputations of your website and sending domain.

Sending Infrastructure & Authentication

Do you know if your emails are sent from a server that also sends out unsolicited email? If you’re on a shared server, your reputation may be hurt by other senders with poor sending practices. Additionally, we’ll check to see if you have the proper authentication protocols established. These protocols include, reverse Domain Name System (rDNS), Domain Keys Identified Mail (DKIM), Sender Policy Framework (SPF) and your sending IP Addresses. Our assessment gives you solutions to protect your domain and improve your reputation.

Content Review & Inbox Performance

Even if your server and domains are optimal, the content in your messages can sometimes be problematic and prevent correct inbox delivery. During the assessment, we review your email messages for content that can be misidentified and also review how well your emails reach the inbox across multiple email clients. This review not only includes the main content of the email, we also look at your subject lines and your “friendly-from” address. Following the best practices for your subject lines and your “mailfrom” and “replyto” addresses insures your email reach their intended recipient and encourages them to engage with your message.